St. Joes’ Picnic for the Kids serves as the annual fundraising event. HighNote used multiple marketing channels and virtual activities to motivate and connect with donors during the global pandemic.
Using a drive-to-web strategy, HighNote created an omnichannel experience to deliver multiple impressions asking recipients to visit a virtual picnic on the website to encourage giving. This highly successful campaign had a 478% ROI, while acquiring 381 new donors and continual opportunities for additional growth.
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"I like the multi-channel approach that HyprMail offers and the results. We need to have a presence in all of the marketing channels and HyprMail helps make that easier for us, so that we can focus on other things."
– St. Joseph Children's Home